What our social media content creation services produce
Social media content creation is the production side of social: the graphics, carousels, captions and short videos that make up each post. We produce that content monthly from your brand guidelines and a plan you’ve approved.
Some clients use this service on its own because they have someone in-house who posts and replies but no designer or writer. Others get it as part of full social media management, where we also handle planning and scheduling.
Either way, the focus is the same: branded post design that looks consistent across every platform, with captions that sound like your business.
Every month you get a mix of formats: single graphics, carousels, captions and, if your plan includes it, short videos. We keep a running library of everything we have made for you, so strong posts can be refreshed and reused later instead of designed from scratch.
Branded post design and copy
A master template set
We start by building a set of post templates in your colors, fonts and logo placement: quote cards, tip posts, announcements, offers, carousel covers and inner slides.
Custom graphics for every post
Each post gets its own design built from those templates, so your feed looks consistent without every post looking the same.
Carousels and PDF documents
Multi-slide carousels for Instagram and Facebook, and PDF document posts for LinkedIn, written and designed slide by slide.
Platform sizes
Square and portrait for Instagram and Facebook feeds, vertical for Stories and Reels covers, and LinkedIn sizes for company page posts.
Captions in your voice
AI-assisted drafts rewritten by editors against your brand voice brief, with a clear opening line and a single call to action.
Editable source files
Canva or Figma files you own, so your team can update a date or price without asking us.
How content production works
- Collect brand assets We gather your logo, colors, fonts, photography and any existing brand guidelines. If you don’t have guidelines, our branding and graphic design team can create a simple set first.
- Design the template set You review and approve the templates before we produce any monthly posts.
- Receive the monthly plan We work from your content calendar, or build one with our content calendar planning service.
- Produce and review We design and write the month’s posts, and you review everything in a shared folder and calendar a month ahead.
- Deliver or schedule We deliver final files and captions in a labeled folder, or schedule them for you in Meta Business Suite and LinkedIn.
Content we produce often
Service explainers
A carousel that walks through how a service works, step by step, using your own process.
Customer questions
One common question per post, answered plainly, with a link to the full answer on your site.
Offers and launches
Announcement graphics with clear dates and terms that match your website and ads.
Team and culture
Photos of your team edited into branded frames for hiring posts and company news.
Blog repurposing
Key points from a blog post turned into a carousel and a few short posts that send readers back to the article.
Questions we get about social media content creation
Can we post the content ourselves?
Yes. Many clients take the files and captions and post on their own schedule. We can also schedule for you as part of full management.
Do you use AI to make the graphics?
AI helps with caption drafts, layout ideas and resizing. The designs themselves are built by designers in Canva or Figma from your templates, and every piece is checked against your brand guidelines.
Do you use stock photos?
We prefer your own photos, since they look more credible. Where stock is needed, we use licensed images from sources like Adobe Stock or Unsplash and treat them with your brand colors and layouts.
Who owns the designs?
You do. The templates, final graphics and source files are yours to keep and reuse, including if you stop working with us.
How is content creation priced?
It depends on the number of posts, carousels and platforms. Use the social media pricing calculator for an estimate, then we confirm a fixed monthly scope in a proposal.